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Guy Arnold Blog

About Guy Arnold: Experienced manager, entrepreneur & customer service professional. Guy is a former director of a FTSE 100 company with extensive experience across the licensed and leisure industry where he developed new companies from start-up and bought bankrupt businesses to make them profitable.

British retailers are seeing the lowest customer loyalty and it affects all sectors, according to a new study. Market research by eDigitalResearch found there was low loyalty across all major UK industries despite an increase in loyalty scheme. Less than half of customers felt they were loyal to a travel company alongside other industries, while only 26% thought they were…
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(a) Customer Expectation = Brand Promise = Satisfied Customer Experience (b) Customer Expectation > Brand Promise = Poor Customer Experience (c) Customer Expectation < Brand Promise = Great Customer Experience
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Just saw this in the Wall St Journal; makes a very important point: no matter how ell branded you are, it's the personal experience and emotional connection that, in the end, makes the biggest impact! Fast-food chains are missing out on business because their customers lack a sense of loyalty, given that the experience of eating there remains impersonal, and…
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Here's a great article from Kingston Business School: but they are perhaps missing the point? The info here is bloody obvious common sense: the key is how to make sure this happens ... consistently and systematically! The mantra for a business should be service with a smile. Highlighting this simple business technique, a new study states that a smile and…
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Keeping lines of communication open with consumers is the single most important factor in maintaining customer loyalty and traditional methods are best, a new survey has claimed.Impact Learning Systems, a training and consultancy firm, ran a global survey with thousands of participants in recognition of Customer Loyalty Month to identify best practice. Its surprise conclusion was that 62.5% of companies…
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The Guarantee
 
We offer 4 Guarantees for your Peace of Mind.
  1. No nonsense: you only pay us when you're happy with the results
  2. Best Rate: we listen to your needs and work out the most cost-effective way for you to get the result you want
  3. Transparency: all our rates are transparent
  4. Value for Money: we originate from the lush (and low rent) pastures of Devon, and we don't advertise (we work solely on word of mouth and annoying people through our blogs), and we don't do 'free consultations' (because we all know this is a dysfunctional waste of time and effort), so you only pay for the work you receive (and not for a posh office, pointless adverts and other people wasting our time).

Please note: any advice given is of a general nature and is provided for guidance and assistance, based on information received. It is not intended to instruct you on the specific requirements of your particular business. No liability will be accepted for use of any advice or material from any of our sources.

Please also note that all material on our websites and publications is Copyright of and Trademarked to Guy Arnold. We are very pleased that people want to use our material, but it can only be used under licence or with written permission from Guy Arnold and Crooked Stick Ltd. We do offer licences for Organisations and other business consultants: Please contact us to enquire. Full copyright information can be found on www.greatorpoor.com

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Contact us

Contact Support Great or Poor This email address is being protected from spambots. You need JavaScript enabled to view it. she's very friendly and will listen to you, send you free material, and arrange a chat with one of our coaches or trainers if you'd like that

Our Client Says

The material is very relevant to my life and I truly believe that most of the course material will make a difference.

More of the same please.  I think I have bought every book you recommended - think I'm really hooked on this.

The management team were very happy and satisfied with the meeting....... .....extremely impressed, said you were, supportive, fantastic, knowledgeable, very good at putting everyone at ease, answered all queries, a pleasure to work with.  Happy knowing they can phone or email with a list of questions and be pointed in the right direction for solutions.   Thank you for your kind comments I'm glad you all enjoyed it!

I must say from the outset that the presentation was slick, professional and thoroughly enjoyable and we have already started to implement some of the recommendations that you suggested in your email and during the course. Dartmouth Golf & Country Club

· A difficult slot & time that Guy had to fill. But would have liked to have spent more time.                                 Thanks for the feedback: I'd be happy to chat by phone (with no obligation) at any time. · Enjoyed the presentation although content and theory is refreshing. Bold statements. No need for language. Thanks for your feedback and positive comments: sorry about the bad language: I do get quite passionate about this subject! · Interesting content - passionate about topic. Could brush up on presentation skills                                                       Thanks for your feedback and positive comments: I tend to do all my presentations 'off the cuff' with structure, so I talk about the real issues and the things that are important to my audience (not me!) · Very through provoking. Made you open your mind. If you cannot measure your results you cannot improve them. Thanks for your kind comments. I'm glad my message had a positive impact! · New things to think about                                                                                                                       Thanks for your kind comments. I'm glad my message had a positive impact! · great insight - especially around the cost of customer service is actually the cost of marketing                                     Thanks for your kind comments. I'm glad my message had a positive impact! · Felt guy believed he was saying some very challenging things but I really didn't get any clean sense of what he was saying constructively. I'm afraid his style felt rather patronising and lacked warmth & engagement.              Thanks for your comments. I will look at what I do, and my style to see how I can improve in the future · very accomplished Thanks for your kind comments. · Challenging conventional thinking with sound reasoning .                                                                              Thanks for your kind comments. That's exactly what I aim to do: great news! · Interesting - Controversy is always great                                                                                                              Thanks for your kind comments. I'm glad you enjoyed it. · Very interesting, challenging & controversial presentation which all made perfect sense - very good                        Thanks for your kind comments. I'm glad my message had a positive impact! CSTN Event

 Very positive about Guy and his system 'simple system, well executed'  could give no less than 10 out of 10. Thank you for your kind comments

Dear Guy,

"Your relationships with every single one of your customers ( everyone in your life and more besides ) would be a more productive mutuality if you employed this "Guy" to share with you how................" 
Service Category: Personal Trainer Year first hired: 2012 (hired more than once) Top Qualities: Great Results, Good Value, High Integrity

Very good, excellent 10/10

You are Guy the Guru, good to bounce ideas off, always gleans/gains something useful from meetings. 9/10

Very pleased with everything, has received documentation. Very happy you have spoken to his MD everything is moving along with regards future meetings/coaching. 8/10

Very positive, huge amount covered. Very invigorating. 9/10

Where Guy is different to the many other “Coaches” I have met in the past is that he listens rather than force, what are quite frankly, bullshit theories upon us. He is then able to establish the best way for any of us to deal with problems, as we are all different, and offer up sound advice.

What Work I have done – Guy has now run 5 customer half day events for us. Me and the team have also attended a number of his workshops. Guy recently spoke on Net Promoter Score at our annual Area Conference. Next joint event 26th June. Did it meet your needs, YES how effective was it and over what time period this was – 4+ years – excellent customer feedback from the events we have jointly run – I have no issues in putting Guy in front of our best and most influential customers. Me and team have benefited from Guys workshops on Customer Service and 7 Habits..(Franklin Covey). Currently my team are 26/110 teams nationally against our customer service metrics – much improved position achieved with the help of Guy 

I get your emails (I love reading them!) and have a copy of your guide.   You are an inspiration....so keep inspiring!  

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