Sorry! Yet another statement of blindingly obvious common sense.

Yet, so often, sales teams complain that their prices are too high or their range not good enough.

And customers say 'you're too expensive'.

What a customer means by 'you're too expensive' is
YOUR VALUE NEEDS IMPROVING!

So, everybody, please stop running about trying to be the cheapest ... you can't ... WalMart have that market sown up!

Try and be 'Great', and build long term profitable business by delivering a CONSISTENTLY excellent customer experience.

How do you do this?

By having a simple and empowering system that works (and then constantly training and improving your people).

NOTE: Don't train your people until you have a system ... it'll just p*** them off!

So, where can you find a simple empowering system that works.

Well now that is an interesting question, isn't it?