Fab or Drab
A simple and effective system to improve sales success in both the short and long term.
Fab or Drab applies the great or poor principles of the art of selling. How you sell is a free sample of your service!
Customer loyalty is the most profitable sales strategy in the world. Recent research shows that a 5% increase in loyalty will on average increase profits by around 75%.
This statistic from Bain & Company shows just how powerful customer loyalty can be for a business. Investing the time to find a way to communicate effectively with customers and offer an excellent customer experience can have significant pay-offs.
So you need a strategy, and you need a system to implement the strategy.
Blindingly obvious common sense … but is it common practice?
So often, people ask for 'sales training' and 'sales systems', in the belief that these alone will improve sales. But, as customers, we'd know: as soon as someone tries to 'sell' to us, we clamber up, erect barriers, and do all we can do to avoid 'being sold to'.
In order to combat this, functional sales techniques have arisen, where salespeople (desperate to 'make a sale' and 'achieve targets') try ever harder and harder to 'make the sale'. Of course, in return, the customer tries harder and harder to make it difficult for them.
This is of course a lose-lose situation where:
- There is a lot of bad feeling
- Trust goes out of the window
- Phenomenal amount of time wasted
- Stress levels skyrocket
- Budgets go pear shaped
- Salespeople make poor margins
- Customers get a poor deal (or an unsustainable deal) up feeling wary.
Fab or Drab gets away from the functional techniques of 20th century selling, and moves you toward a more effective approach.
The result is a win-win outcome: where the customer gets the right product at the right price, and the salesperson gets a loyal customer and fair margin.
The good news is that both parties actually want the same thing. The bad news is that years of dysfunctional selling, over promising and marketing, optimistic sales targets, and reduced embedded behaviours in both parties are very hard habits to break.
Fab or Drab addresses these issues to turn this dysfunctional lose-lose situation on its head, and uses a functional win-win outcome through a principle centred approach, combined with outstanding communication skills and great customer service.
Buy a copy for all your people today!
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