Tags >> customer focused mission

BASICS

1.    TAKE THE TIME TO GET IT RIGHT

                    a.    This should be discovered, and not rushed

It was great to read in the papers last week about Hakin Berkani, a traffic warden who did his job properly (and warned a motorist to move, rather than issuing a ticket) and was sacked, was reinstated into his job.

He angered his bosses by refusing to honour a secret quota system (allegedly) which dictated that wardens should issue at least 10 tickets per day: the court heard that, as a result of this pressure, some wardens adopted a 'predatory and in some cases dishonest approach'.

No, really? Surely not!

Curious about todays poor Christmas results announcements from Tesco, I decided to visit my local Tesco Superstore, as I haven't been there for a while, to see if I could notice anything different, that might help explain their problems.

And besides: it's sale time and my wife's birthday in a month so they might have some cheap hoovers or ironing boards!

Amazingly, I immediately noticed some glaring issues: they have really lowered their game (and there were very few bargains compared to their rivals ... (got some fab stuff in Sainsbury's last week)).

Here's my nomination for absolutely outstanding service in 2011: Victorinox (those people who make those fab Swiss Army Penknives). Here's the story: it's short and sweet.

I was given a Victorinox penknife on my 16th birthday.

Some 30 years later, the tiny metal ring that attaches it to a keyring wore through from over use (everything else was still working 100%). I emailed Victorinox in Switzerland to see if it could be repaired.

 

How Apple deliver outstanding sales and service!

 

Apparently more people now visit Apple’s 326 stores in a single quarter than the 60 million who visited Walt Disney’s four biggest theme parks last year!

Here's a great and real example of how great service in small things can bring HUGE benefits to an Organisation.

I work with a professional services organisation, and we do regular customer feedback calls for them.

In a recent call, a customer said: 'They handled this very small matter so well, and with such care and diligence, that we then considered them first (and gave the business to them) when we had a £30,000 contract to award.

How many people have been on customer service training, and come away thinking: I know all that: it's common sense!

Exactly!

You can take a horse to water but you can't make it drink!

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