Tags >> customers REAL needs

I am not generally a fan of most chain stores.

I guess they do what they do fairly well, but they don't get me excited!

This is a short tale of one visit to my local Boots that defied all expectations, and has transformed my opinion of that store (they key is: can they keep it up??) because one individual chose to own her job, take initiative and go the extra inch.

BASICS

1.    TAKE THE TIME TO GET IT RIGHT

                    a.    This should be discovered, and not rushed

There was a wonderful question asked recently on Linked In about the value of Trust and Loyalty, and whether this would make is easy for a Company such as Apple to move quickly and profitability into areas such as banking.

A survey had been conducted that suggested it would.

But then there were comments attached which stated (from Apple customers) that perhaps it wouldn't be that simple: because they felt 'tied in' by Apple and didn't want to be 'tied in' by a Bank (as they effectively feel already).

Orange are definitely trying to be 'GREAT@ at customer service: and this was recently announced as the most important competitive advantage their business could gain. 

It is partly working: when you speak to their reps, they are courteous and VERY helpful: and it's very good ... but, as a new customer, I can tell them that there are still a LOT of gaps and issues.

Or, at least I could tell them if they'd let me.

Here's a great little story about a Bank getting it right.

Last week I was in NatWest Okehampton: there was a queue of about 4 and only one person serving. Consequently I had to wait about 15 minutes to get served.

Whilst I was waiting I picked up their leaflet about what a helpful and customer orientated Bank they were: talk about rubbing salt into the wounds when you're in a hurry!

There's much shouting about how 'unfair' Trip Advisor are and how annoying it is to get bad reviews, so I feel compelled to put the record straight. Here goes:

> It's not 'unfair' everyone has the same issues!

> If you get it right it's free worldwide advertising for a little bit of effort, what on earth is anyone moaning about?

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