Tags >> go the extra inch

Here's my nomination for absolutely outstanding service in 2011: Victorinox (those people who make those fab Swiss Army Penknives). Here's the story: it's short and sweet.

I was given a Victorinox penknife on my 16th birthday.

Some 30 years later, the tiny metal ring that attaches it to a keyring wore through from over use (everything else was still working 100%). I emailed Victorinox in Switzerland to see if it could be repaired.

Here's a quote one of my customers sent me this week: this was a quote from his Office administrator:

She said this: “It’s been really helpful to me in my dealings with customers. If we have an issue I am a lot more confident to take control of the situation and make decisions because I know clearly who we are and what our approach should be. I don’t have to run around trying to figure out how to handle each issue and this makes it easier to serve the customer better.”

So often we hear people saying, ' go the extra mile ', but we would have to do disagree vehemently.

The ‘extra mile’ is unsustainable, annoying, demotivating and frustrating. One of my goals in life is to see the phrase ' go the extra mile ' erased from the vocabulary of business!

When I say to people: ' how do you feel when your boss or your organisation asks you to go the extra mile?’ The answer always is, 'it's too far, it's too difficult and it's unsustainable'.

Eight emerging trends in Customer Service for the 2nd decade of the 21st Century

1. Customer insight propagation - customer insights will drive decisions across the organisation. Still too many decisions are made without any real customer insight but there is an increasing realisation that companies need to get better feedback and act upon it. That's why Voice of the Customer programmes are increasing.

2. Unstructured data appreciation - text analytics will become a crucial capability. Companies will increasingly identify and collect unstructured sources of data from inside and outside their organisation.


The Stupid Company

… How British Businesses throw away money by alienating customers  (Extract from National Consumer Council Report 2008), by Philip Cullum.

The key message from our research is that companies need to do much more to understand what it feels like to be a customer. Indeed, customers themselves are usually only too happy to provide advice and information on how to get things right-so long as they are sure that someone is listening and is ready to act.

Sir Terry Leahy of Tesco says this approach has been key to his own success:

Southwest Airlines are the most successful domestic airline in the US: why is this, and how do they stay profitable in such a competitive and turbulent marketplace?

Here are a few ideas:

If you make a complaint or have a question about any Southwest policy or flight delay on Twitter, chances are high that you’re going to get a quick Tweet back from a Southwest customer service person with an answer or an apology.

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