Here's a copy of an email I received recently from a good friend:
I was reminded of my weekly experience at my local Tesco Extra store. I thought I'd send you my observations and see what thoughts you had. Feel free to post it on your site, if it's of any use:
Some years ago, Tesco ran an advertising campaign. They said if ever there was anyone in front of you at the checkout, they'd open another one. Impressive!
Fast forward to today. Every time I do the weekly shop (and I do mean EVERY time – I'm not exaggerating) a voice comes over the PA system: "Can all till trained staff report to the checkouts, please.". I'm only in the store for 20-30 mins!
Well, hang on a minute. Doesn't this mean that Tesco have got it upside down? Shouldn't they aim to have enough staff on the tills at all times? Bringing staff on to tills during an unexpected rush is useful. But every time? It's as if Tesco manufacture an emergency to remind us how "good" they are, bringing till trained staff out for us.
I'm fed up with it. It seems that the staff are fed up with it too because they then manufacture reasons not to hear the call. So what happens next? The PA announces that its now an amber call. OMG! An AMBER call? Have the marines landed? Send in Special Forces to rescue the staff from whatever it is that's preventing them getting to the tills (Can special forces attack and kill torpor?).
But STILL some staff hide away so now we're treated to the "Shout of Shame". To embarrass the staff in to doing some work, their names are announced, in public, OVER THE PA, demanding that they attend the checkouts.
And what do we, the bemused customers, think? Well, I'm left with the impression that I'm just getting in their way. I get the feeling that they'd MUCH rather I used the self-serve checkouts and not bother the staff.
I just think that Tesco have got their priorities wrong. Calling up extra staff is old. Don't TELL me you're going to do it. Just DO it. Please. I just want to buy stuff and leave. Thanks.