I like Nutella, but my waistline doesn't, so imagine how happy I was in Sainsburys the other day when I saw on the newly re-marketed (I presume) jar, the following words:
- Each 15g portion contains 2 hazelnuts, some skimmed milk and a little cocoa
'Great!' I thought, 'It's healthy and good for me, so I can buy it and eat as much as I like'.
I then made the mistake of reading the ingredients, which actually gave me the FULL picture! The main ingredient is: wait for it!
So the 2nd ingredient must be Hazelnuts
And what % of the total is Hazelnuts? 50%, 40%, 30%???
- No, it's a paltry 13%
- And the Cocoa is 7.4%
- And skimmed milk powder is 6.6%
So assuming the minor ingredients (which are whey powder, emulsifier, lecithins and vanillin) are perhaps 5% in total (just a guess). That makes it around 68% sugar and oil!!!
So it's not that good for me then is it?????
Sugar makes people do all sorts of stupid things and builds up fat, and vegetable oil makes me fat and spotty.
So, please, marketers worldwide, don't try and take us consumers for idiots! We resent it.
This product is NOT good for me! It's mainly filled with ingredients that will make me spotty and fat. So, please, don't try to wrap it up in cotton wool ... tell the truth and let me make my own mind.
Yes, it's got hazelnuts and some other stuff that perhaps is good for you, but those are not the main ingredients. Don't put a message on the side worded so that the customer may well infer that they are ...
If you can't trust a brand 100%, then you can't trust it all: whatever else might they be putting in this stuff if they can't even be totally honest on the label??
When will marketers wake up and realise that they are part of the overall customer service of a product or service? The world is becoming 100% transparent, so if they tell half truths, we won't believe anything they say, and we'll resent being taken as fools.
As customers, we can accept a great tasting product that's not that good for you, what we can't accept is telling half truths and spinning to mislead us.
I will now go out of my way to avoid any Ferrero products.
FYI: these include: Ferrero Rocher and Kinder products.
Amazingly, in 2009 evidently Ferrero was ranked by the Reputation Institute as the most reputable Company in the World. I can't imagine what made them come to this conclusion!