Last year I had the great privilege of cruising in the Whitsunday islands, aboard a lovely boat called ‘Pacific Sunrise’.

My wife and I had saved up for this cruise, but were concerned that we’d get stung on board for drinks with our meal. Why not … it’s an expensive cruise and we’re a captive market.

We were truly delighted however to discover that not only were the drinks not expensive, but actually they were less expensive than mainland bar prices.

When I asked the owner about this, his reply was simple: ‘We want our guests to have a great time. They’ve already paid a lot to come on board, so we want them to relax and enjoy themselves when they’re here’. Then I bought him a beer!

We had a lovely time!

So, if you’re going to the Whitsundays, and can afford it, go on the Pacific Sunrise … it’s the best!

A beer cost about $2 (I can’t remember exactly), and since then I’ve recommended the cruise to dozens of people … at least two if whom have booked … at $2000 a time.

It’s amazing what a true ‘Customer Focused Mission’, well executed, produces!